Content Marketing for Consumers & Healthy Nutrition

Content Marketing for Consumers & Healthy Nutrition

"5 am Tag" ("5 a day") is an EU-funded information campaign that is made to have more desire for eating fruits and vegetables. The same association controls the campaign.


The objective is to address the user with a diversified, "fresh" content on the subject across all devices. Target groups are students and workers. They shall be brought to taste fresh fruits and vegetables - two portions of fruits and three portions of vegetables a day.


The centerpiece of the campaign is digital: the website, optimized for all devices. An active public relations, information, events, and a Facebook page flank the web presence. The entire campaign from a single source is the trio-group.


The EU-funded information campaign along with its new website is whetting the appetite for fruits and vegetables. Thus, the revised platform gives visitors ideas for delicious meals and tips on seasonal fruits and vegetables. Additionally, the new website of "5 am Tag" exciting background information on the platform  „frucht@arbeitsplatz“ as well as the "Pflanz' dir dein Schulbrot!" - the project, which was presented at the Fruit Logistica in 2015.


Jan Pilarzeck
Your contact person
Jan Pilarzeck
Websites & Portals, Marketing Automation
+49 621 33840-999