Lead-Generation with Sophisticated Design & Interaction

Lead-Generation with Sophisticated Design & Interaction

The Hager distribution company with the high-quality traditional brands Hager, Berker and Elcom is a leader in building installations and home automation.

Aufgabe

Development and implementation of an online campaign for the Smart Home Technology from Hager, Berker and Elcom. A combined B2B / B2C campaign to position the solutions for intelligent building control both electrical engineers as well as the consumer.

Lösung

The digital campaign "intelligent home" reaches out through different channels  to electrical engineers and end users in the same. The digital campaign "intelligent home" reaches out through different channels  to electrical engineers and end users in the same. The high-quality look and magazine-like featuring of the website das-intelligente-zuhause.de makes numerous interactive elements for high length of stay in affine users and with a skillful user guide for successful lead generation.

Resultat

Successful positioning of Hager as a provider of smart home technology in a competitive and dynamic market. Successful connection of the electrical engineers and end customers. Successful transfer of B2B-centric communication to B2C needs. Configuration of central digital and classic touchpoints in the customer journey; classic extensions sweepstakes, radio and print campaigns.

Quick Facts
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Dr. Jürgen Kütemeyer
Your contact person
Dr. Jürgen Kütemeyer
CEO
Strategy & Marketing
+49 621 33840-141